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1- How would you describe your services and/or products?
2- What are the long term goals of your company?
3- Why do you want a new logo? (if they already have one) What do you want your new logo to accomplish?
This question helps to understand the problem.
4- Who are your main competitors?
Having clients provide links allows you to get a better feel for their market and competition.
5- How are you different from your competitors?
6- What’s the age range of your target customer base?
Helps in creating an overall feeling and impression of the logo.
7- Do you have a tag line? If so, would you like it stated along side your logo?
8- Do you have any specific imagery in mind for your logo?
9- Do you have any color preferences, or existing brand colors?
10- Do you have any colors that you do not wish to use?
11- What adjectives should best describe your logo?
12- What feeling or message do you want your logo to convey to those who view it?
13- How do you prefer your logo to be worded or written out?
Example: thedesigncubicle or the design cubicle
14- How would you like the typography to appear?
Example: script, bold, light, hand drawn, custom lettering
15- Where will you logo be used?
Example: print, web…
16- Where will your logo primarily be used?
If the primary usage is for the web, typically horizontal logos work best.
17- What’s your preferred deadline, time frame or exact date of completion?
This is where I provide various pricing and concept numbers.
19- Would you like any addition design services to be packaged with your new logo?
Example: business cards, envelops, letterheads, etc.
20- What logos appeal to you and why?
Another question they can also with links and visual examples.